Turn old leads and past customers into new jobs
You've already paid to earn every name in your database. The estimate that never closed. The repair customer from three years ago who's due for a replacement. Most roofers let that list sit and go cold. Relay turns it back into booked work.
The problem
Every roofing company is sitting on a goldmine and ignoring it. Old quotes that stalled. Past customers who'd hire you again if you simply reached out. Storm leads that never got a follow-up. These people already know you, already trust you, and already cost you nothing new to reach, and yet the list just sits there gathering dust.
What we do
We run campaigns that go back to the people already in your world and bring the ready ones back to the table:
- Reactivate old leads, the quotes and inquiries that stalled before they closed
- Win back past customers, especially repair customers who are now due for a replacement
- Generate reviews from happy customers, which feeds every other part of your marketing
What's included
- Database reactivation campaigns to old leads and stalled quotes
- Past-customer win-back outreach
- Review generation from satisfied customers
- Plain-language reporting on jobs recovered
Why Relay
Most agencies only ever talk about new leads, because new leads sound impressive. We'd rather make sure you're not leaving money sitting in a spreadsheet first. Reactivation is usually the fastest, cheapest win available to a roofing company, and it's built into the full-funnel Relay plans. And it's done in a way that respects your reputation: helpful and well-timed, never spammy.
Common questions
- What counts as an old lead?
- Any quote, inquiry, or past customer in your records. Stalled estimates and repair customers due for a replacement are usually the best place to start.
- Is this spam?
- No. Reactivation is done carefully and compliantly, reaching people who already know you, with a message worth their time. Done right, it protects your reputation instead of risking it.
- How many jobs can I expect?
- It depends on the size and age of your list, and we'll be straight with you about what's realistic once we've seen it. The point is simple: there's almost always money sitting in there already.
The whole race
Every service is one leg of the same system. Most agencies run one and hand you the rest. Relay runs all five.
Ready to mine the gold you already have?
We'll look at what's sitting in your database and what it would take to turn it back into booked jobs.