RELAY
Menu
Book a strategy call

How much of the race we run.

Packages sorted by how much of the race we run for you. Every tier includes the signature fast-response system, because that's the part that wins jobs.

FoundationGrowthMarket Leader

Included in every package

These are structural to Relay, not features you climb a tier to unlock.

  • One roofer per area

    We never work with your competitor in your market. Period, at every tier.

  • Month to month

    No long contracts. You can leave any time.

  • You own everything

    Your website, your ad accounts, your data, all in your name from day one.

  • You work with the person doing the work

    No sales reps, no account managers, no handoffs.

  • Plain-language reporting

    Monthly numbers in jobs, calls, and booked work, not clicks and impressions.

  • Roofing only

    You never have to explain your business to us.

What's billed separately from the monthly fee

  • Your website build (one-time): $2,500 to $4,000. Charged once, at the start. A brand-new build sits at the higher end. Rebuilding or optimizing a site you already have costs less. Either way, the site is yours to keep from day one. After launch, hosting, updates, and ongoing conversion improvements are handled in your monthly fee.
  • Ad spend: billed straight to your own ad accounts at cost. No markup, no mystery.

Foundation

Stop the leaks.

starting at $2,000/mo

At a glance: Website, Local SEO, Google Business Profile, AI search, Speed-to-lead, Call tracking, Reviews, Plain-language reporting

For the established roofer who lives on referrals and word of mouth, and is losing leads in the gaps. This gets you found locally, captures the leads you're already earning, and makes sure every one gets answered fast.

Get found (this is your SEO)

  • Google Business Profile, fully optimized and managed, so you show up in the map pack
  • Local SEO for your main service area
  • AI search visibility, so you show up when homeowners ask AI who to call

Capture the lead (this is your website)

  • Your website, built for conversion (new build or rebuild). Fast, mobile-first, and engineered to turn visitors into calls. Our sites are built around conversion rate optimization, and they consistently book more work than DIY site builders or standard contractor templates. The initial build is a one-time fee (see above). Keeping it fast and converting is part of your monthly.
  • Already have a site you like? We can optimize what you have, though most roofers see more booked work once we rebuild around conversion.
  • Click-to-call, quote forms, and call tracking, so nothing is guesswork

Answer fast (your signature advantage)

Signature
  • Speed-to-lead: every new web lead and missed call gets an instant, real response
  • Automated follow-up so no lead sits unanswered, day or night

Build trust

  • Review generation: requests sent after every job to grow your reputation

Know what's working

  • Monthly plain-language report and direct access to the person running it all
Most common

Growth

Run the full funnel.

starting at $3,500/mo

Growth, at a glance: Everything in Foundation, plus Google Search Ads, Local Services Ads / Google Guaranteed, Retargeting, Lead reactivation, Expanded SEO

For the roofer who's done relying on referrals alone and wants steady, predictable demand. Everything in Foundation, plus active lead generation and winning back the work you've already touched.

Everything in Foundation, plus:

Get found (expanded)

  • Expanded SEO: more service-area pages, ongoing content, broader keyword coverage

Get the click

  • Google Search ads, built and managed, so you're at the top the moment someone needs a roof
  • Local Services Ads / Google Guaranteed setup and management
  • Search and social retargeting to stay in front of people who visited but didn't call

Win back the lost

  • Database reactivation campaigns that turn old leads and past customers into booked jobs
  • Active review generation and reputation management

Closer partnership

  • Twice-monthly strategy check-ins and a faster reporting cadence

Market Leader

Own your market.

starting at $5,500/mo

Market Leader, at a glance: Everything in Growth, plus Paid social, Display, Storm-surge campaigns, Dedicated partner, Revenue forecasting

For the established residential operation with multiple crews to keep busy and the ambition to lead its market. Everything in Growth, plus the reach, the always-on presence, and the surge capacity to dominate residential demand in your territory.

Everything in Growth, plus:

Maximum reach (scaled)

  • Always-on, multi-channel advertising: paid search, paid social, and display, with higher management capacity for serious budgets
  • Aggressive share-of-market push across your whole territory

Built for storm season and crew capacity

  • Surge-ready campaigns that ramp fast when a hail or wind event hits, so you catch the spike instead of missing it
  • Lead volume tuned to keep multiple crews booked through the season

A strategic partner, not just a vendor

  • A dedicated partner and regular growth-planning sessions
  • Priority support
  • Revenue-tied reporting and forecasting, so marketing decisions map to dollars

New-client offer

A one-time launch incentive to lower the risk of starting, not a permanent feature. We put our own money into your ads before you've seen a single result, because we're confident in the work.

  • FoundationFirst $250 launch credit
  • GrowthFirst $500 of ad spend covered
  • Market LeaderFirst $750 of ad spend covered

Launch credits are a one-time incentive for new clients. Ad spend credits apply inside your own ad account. Your management fee stays the same, because that reflects the value of the work, not a number to discount.

How to choose

Foundation

If you get enough leads but lose too many, and you mainly need to be found and respond fast.

Growth

If you want us actively generating demand and feeding the pipeline, not just catching what comes in. This is where most roofers land.

Market Leader

If you've got multiple crews to keep busy and you want to lead your residential market, with always-on campaigns and surge capacity for storm season.

Not sure which fits? That's what the strategy call is for. We'll look at where jobs are slipping through and recommend the smallest package that fixes it, not the biggest one we can sell.

Book a call to scope your fit.

We'll walk through your market, where leads are slipping, and which tier makes sense. No contract, no pressure.

Book a strategy call