Dillon builds the systems.
Marketing only works if the technology under it actually performs. When a homeowner fills out a form or requests an estimate, the difference between winning the job and losing it comes down to speed and reliability. That's the machinery Dillon builds.
He engineers the technical foundation at Relay: custom-built, lightning-fast websites, seamless lead capture, and the signature fast-response system that alerts you and engages new leads in seconds. No fragile page builders, bloated plugins, or black-box agency tools. Every system is built clean, dependable, and tied straight to your schedule so no leads drop in the handoff.
Dillon approaches technology like a builder on a job site: measure twice, build it solid, and make sure it holds up under real work. With a deep background in full-stack software development and systems engineering, he ensures your marketing infrastructure is lean, fast, and 100% owned by you from day one.
Dan tells the story.
Most roofers are great at the work and too busy to market it. The proof of how good they are, the jobs done right, the customers who'd hire them again, just disappears instead of bringing in the next job. That's the part Dan owns.
He runs the content and storytelling side of Relay: turning your real work and your happy customers into the things that get you found and trusted. The content that ranks, the reviews that build your reputation, the follow-up that brings past customers back. Not a content calendar nobody reads, but a system that runs every week and compounds over time, without the cost of a big agency team.
His approach comes from years of doing this for software companies and startups: start with real customer conversations, not a keyword spreadsheet, and measure what actually matters, calls and booked jobs, not likes and impressions. Before Relay, Dan led growth and content for a startup sales advisory and a well-known copywriting company, and he's writing a book on building lean content systems that drive real business.
